Research is the backbone of your IGNOU Project MBA . Without in-depth research, your project may lack credibility and depth . Here’s a step-by-step guide to conducting effective research.
1. Define Your Research Objectives
Before you begin researching, precisely identify your goals. What questions are you trying to address? What information do you need to validate your points? Having clear objectives will help you focus your research.
2. Use Reliable Sources
Academic journals , textbooks, and industry reports are excellent sources of credible information. Use platforms like Google Scholar, JSTOR, or PubMed to access suitable articles. Avoid unreliable sources like personal websites or unverified platforms.
3. Perform Primary Research
If your project requires primary data , consider conducting interviews or case studies . Primary research adds uniqueness to your project and provides useful insights.
4. Organize Your Findings
As you collect data, structure it logically. Use charts, diagrams, and numerical data to display your findings . This will make it simpler to analyze and interpret the data.
Before you begin researching, precisely identify your goals. What questions are you trying to address? What information do you need to validate your points? Having clear objectives will help you focus your research.
2. Use Reliable Sources
Academic journals , textbooks, and industry reports are excellent sources of credible information. Use platforms like Google Scholar, JSTOR, or PubMed to access suitable articles. Avoid unreliable sources like personal websites or unverified platforms.
3. Perform Primary Research
If your project requires primary data , consider conducting interviews or case studies . Primary research adds uniqueness to your project and provides useful insights.
4. Organize Your Findings
As you collect data, structure it logically. Use charts, diagrams, and numerical data to display your findings . This will make it simpler to analyze and interpret the data.

TAG •