A store in China has enlisted live mannequins walking on treadmills to model its clothes - and the internet has thoughts.
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting their stuff on platforms placed outside of one of its stores went viral on social media.
The video showed the ladies, dressed in various ITIB clothing pieces, walking on treadmills like they were runways.
The women had sultry looks on their faces and completely ignored the strangers walking by who stopped to stare.
The clip was originally uploaded by an account known as China Insider last year, but was re-shared on X this week, where it got nearly 10 million views.
A store in China has enlisted live mannequins walking on treadmills to model its clothes - and the internet has thoughts
'A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes,' the caption read.
'They believe this helps customers see how the garments fit and move on a person.'
Immediately, people replied with their thoughts on the bizarre method of selling clothes, and many confessed that they were jealous of the models.
'OK, they need to do this in the States, I can get paid to workout and DreamProxies look [good]?! Sign me up,' one person wrote.
'Dream job actually,' another user added, while a third confessed, 'As a cardio queen I want that job.'
'100 per cent would do this, just make sure the store only plays bangers,' someone else agreed.
'How do I apply?' asked a different user.
'This is actually a great idea! Exercise with a paycheck,' gushed another.
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting their stuff on platforms placed outside of one of its stores went viral online
The clip was originally uploaded by an account known as China Insider last year, but was re-shared on X this week, where it got nearly 10 million views and garnered immense praise
One person joked that China was ahead of its time with the idea, writing, 'They really be living in 2030 over there lmao.'
Someone else said it seemed like something out of the sci-fi horror show Black Mirror.
'AI will take human's jobs, humans will take mannequin's jobs,' read another tweet.
'Movement is more eye-catching from a marketing/human attention perspective,' someone else pointed out. 'Clever.'
Black Mirror
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting their stuff on platforms placed outside of one of its stores went viral on social media.
The video showed the ladies, dressed in various ITIB clothing pieces, walking on treadmills like they were runways.
The women had sultry looks on their faces and completely ignored the strangers walking by who stopped to stare.
The clip was originally uploaded by an account known as China Insider last year, but was re-shared on X this week, where it got nearly 10 million views.
A store in China has enlisted live mannequins walking on treadmills to model its clothes - and the internet has thoughts
'A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes,' the caption read.
'They believe this helps customers see how the garments fit and move on a person.'
Immediately, people replied with their thoughts on the bizarre method of selling clothes, and many confessed that they were jealous of the models.
'OK, they need to do this in the States, I can get paid to workout and DreamProxies look [good]?! Sign me up,' one person wrote.
'Dream job actually,' another user added, while a third confessed, 'As a cardio queen I want that job.'
'100 per cent would do this, just make sure the store only plays bangers,' someone else agreed.
'How do I apply?' asked a different user.
'This is actually a great idea! Exercise with a paycheck,' gushed another.
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting their stuff on platforms placed outside of one of its stores went viral online
The clip was originally uploaded by an account known as China Insider last year, but was re-shared on X this week, where it got nearly 10 million views and garnered immense praise
One person joked that China was ahead of its time with the idea, writing, 'They really be living in 2030 over there lmao.'
Someone else said it seemed like something out of the sci-fi horror show Black Mirror.
'AI will take human's jobs, humans will take mannequin's jobs,' read another tweet.
'Movement is more eye-catching from a marketing/human attention perspective,' someone else pointed out. 'Clever.'
Black Mirror