Mobile online casino operator LeoVegas has formally launched its new BetUK manufacturer, the business’s first operation that hails activities making a bet as its primary focus. On Wednesday, LeoVegas introduced the formal relaunch of its new BetUK having a bet company, which the business acquired – along with 21co and different Online Betting casino brands – in January from highbrow Property & application Ltd IPS for Online Betting £65m. LeoVegas CEO Gustaf Hagman pointed out his enterprise adheres to an "a hit international manufacturer method" that, below the right circumstances can also be "complemented with a native multi-manufacturer strategy." Hagman noted the UK market is "very significant and mature, which creates scope to work with more manufacturers that attract various kinds of purchasers." In July, LeoVegas announced a deal with activities betting options issuer SBTech to energy BetUK’s revamped sportsbook.

BetUK lately made information as the new shirt sponsor of footballers Swansea metropolis AFC, with a view to extra increase the company’s profile. LeoVegas is additionally bolstering its UK online casino presence via a new cope with the United Kingdom’s iconic Aspers online casino Westfield Stratford city in London.