ESports are expected to have close to 600 million additional viewers by 2020, due to the worldwide reputation of the activity. This announcement is the result of a recent market study conducted by NewZoo. The site predicted that the number of people following eSports will surpass the 385 million mark in 2017, and that this figure will almost double in three years to reach 600 million. This rather interesting information led the company to make predictions that there will be 191 million active players this year and Sports Betting another 194 million who will play on an occasional basis.
Newzoo CEO Peter Warman said, "The eSports are growing not only exponentially as an industry and independent enterprise, they are also accelerating the convergence of various established industries." Using eSports allows companies to focus on entertainment, media, or brand creation to have a unique opportunity to enjoy the younger generation who enjoy watching games or playing. When you also consider the addition of live broadcasts and special events, it becomes clear that the game world has become even more attractive to media and audiovisual to use this channel to reach an audience that was previously out of their reach.
Newzoo CEO Peter Warman said, "The eSports are growing not only exponentially as an industry and independent enterprise, they are also accelerating the convergence of various established industries." Using eSports allows companies to focus on entertainment, media, or brand creation to have a unique opportunity to enjoy the younger generation who enjoy watching games or playing. When you also consider the addition of live broadcasts and special events, it becomes clear that the game world has become even more attractive to media and audiovisual to use this channel to reach an audience that was previously out of their reach.